Lead Generation Specialist
The Lead Generation Specialist will focus on customer acquisition. This position involves cold calling new potential clients, client business referrals, or web leads. Provide prospective customers/clients with all services offered, and additional presentations as needed. Must be energetic, well-spoken, and eager to close sales and increase revenue.
Duties and Responsibilities
- Cold calling; making multiple outbound calls to potential clients
- Understanding client needs and offering solutions and support
- Researching potential leads from business directories, web searches, or digital resources
- Qualifying leads from digital campaigns, conferences, references, trade shows, etc.
- Creating and maintaining a list/database of prospect clients
- Presenting and delivering information to potential clients
- Answering potential client questions and follow-up call questions
- Working with sales team when closing sale
- Tracking weekly, monthly, and quarterly performance and sales metrics
- Building pipelines with channel partners and team members to close sales
- Maintaining database (Salesforce, CRM, Excel, etc.) of prospective client information
Requirements and Qualifications
- Comfortable making cold calls and talking to new people all day
- Excellent verbal and written communication skills; the ability to call, connect and interact with potential customers
- Persuasive and goal-oriented
- Possesses an energetic, outgoing, and friendly demeanor
- Eager to expand company with new sales, clients, and territories
- Self-motivated and self-directed
- Able to multitask, prioritize, and manage time efficiently
- In-depth understanding of company services and its position in the industry
- High school degree or equivalent
- Tenacity to handle rejection and continue on with a positive attitude when reaching next potential client
- Knowledge of sales process from initiation to close
- Ability to work independently or as an active member of a team
- Previous experience in outbound call center, inside sales experience, or related sales experience preferred
- Strong computer skills, including Microsoft Office Suite / G-Suite, and CRM / Salesforce / Pipedrive experience preferred.
Due to COVID-19, employees are allowed to work from home temporarily.