The Lead Generation Specialist will focus on customer acquisition. This position involves cold calling new potential clients, client business referrals, or web leads. Provide prospective customers/clients with all services offered, and additional presentations as needed. Must be energetic, well-spoken, and eager to close sales and increase revenue.

Duties and Responsibilities

• Cold calling; making multiple outbound calls to potential clients
• Understanding client needs and offering solutions and support
• Researching potential leads from business directories, web searches, or digital resources
• Qualifying leads from digital campaigns, conferences, references, trade shows, etc.
• Creating and maintaining a list/database of prospect clients
• Presenting and delivering information to potential clients
• Answering potential client questions and follow-up call questions
• Working with sales team when closing sale
• Tracking weekly, monthly, and quarterly performance and sales metrics
• Building pipelines with channel partners and team members to close sales
• Maintaining database (Salesforce, CRM, Excel, etc.) of prospective client information

Requirements and Qualifications

• Comfortable making cold calls and talking to new people all day
• Excellent verbal and written communication skills; the ability to call, connect and interact with potential customers
• Persuasive and goal-oriented
• Possesses an energetic, outgoing, and friendly demeanor
• Eager to expand company with new sales, clients, and territories
• Self-motivated and self-directed
• Able to multitask, prioritize, and manage time efficiently
• In-depth understanding of company services and its position in the industry
• High school degree or equivalent
• Tenacity to handle rejection and continue on with a positive attitude when reaching next potential client
• Knowledge of sales process from initiation to close
• Ability to work independently or as an active member of a team
• Previous experience in outbound call center, inside sales experience, or related sales experience preferred
• Strong computer skills, including Microsoft Office Suite / G-Suite, and CRM / Salesforce / Pipedrive experience preferred.

COVID-19 considerations

Due to COVID-19, employees are allowed to work from home temporarily.