Lead Generation Specialist Job Posting - Wyebot

The Lead Generation Specialist will focus on customer acquisition. This position involves cold calling new potential clients, client business referrals, or web leads. Provide prospective customers/clients with all services offered, and additional presentations as needed. Must be energetic, well-spoken, and eager to close sales and increase revenue.

Lead Generation Specialist Duties and Responsibilities:

  • Cold calling; making multiple outbound calls to potential clients
  • Understanding client needs and offering solutions and support
  • Researching potential leads from business directories, web searches, or digital resources
  • Qualifying leads from digital campaigns, conferences, references, trade shows, etc.
  • Creating and maintaining a list/database of prospect clients
  • Presenting and delivering information to potential clients
  • Answering potential client questions and follow-up call questions
  • Working with sales team when closing sale
  • Tracking weekly, monthly, and quarterly performance and sales metrics
  • Building pipelines with channel partners and team members to close sales
  • Maintaining database (Salesforce, CRM, Excel, etc.) of prospective client information

Lead Generation Specialist Requirements and Qualifications:

  • Comfortable making cold calls and talking to new people all day
  • Excellent verbal and written communication skills; the ability to call, connect and interact with potential customers
  • Persuasive and goal-oriented
  • Possesses an energetic, outgoing, and friendly demeanor
  • Eager to expand company with new sales, clients, and territories
  • Self-motivated and self-directed
  • Able to multitask, prioritize, and manage time efficiently
  • In-depth understanding of company services and its position in the industry
  • High school degree or equivalent
  • Tenacity to handle rejection and continue on with a positive attitude when reaching next potential client
  • Knowledge of sales process from initiation to close
  • Ability to work independently or as an active member of a team
  • Previous experience in outbound call center, inside sales experience, or related sales experience preferred
  • Strong computer skills, including Microsoft Office Suite / G-Suite, and CRM / Salesforce / Pipedrive experience preferred.

Job Type: Full-time

COVID-19 considerations: Due to COVID-19, employees are allowed to work from home temporarily.

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